Skip to content
ProductCoach
About

Product coaches who've actually led product.

Product Coach is a small team. We've spent our careers inside product teams, not on the sideline. Heads of product, operators pushing for change, coaches helping someone else do it. So we know how this looks from every angle, and where it usually breaks.

Our work sits at the intersection of three things. Strategy that's real, not theatre. Discovery that happens every week, not once a quarter. And outcomes that actually get measured.

We lean on the Product Operating Model the way Marty Cagan and SVPG describe it. Vision is enduring. Strategy is adjustable. OKRs are short-term. Most teams blur these together, end up with a roadmap dressed as a strategy, and wonder why nothing changes. Keeping the three layers separate is most of the battle.

What we won't do is hand you a deck of frameworks and disappear. The work is in the conversations, the trade-offs, and the small wins your team can feel. That's where transformation actually happens. Slowly, then suddenly.

We're based in Melbourne. We work with senior product leaders across Australia, the US, and the UK. Some through the ScaleUp Product Model Program, some on dedicated coaching engagements, some on a one-off offsite or keynote. If you're not sure which fits, we'll work it out on the call.

The coaches

Two coaches. Different angles. Same craft.

We pair you with whoever fits best for the work in front of you. Sometimes that's one of us. Sometimes it's both.

Tim Newbold

Founder, product coach.

I've spent my career inside product teams. Head of product, operator pushing for change, coach helping someone else do it. I coach CPOs, heads of product, and senior PMs on strategy, OKRs, discovery, and the Product Operating Model.

I work best with teams that are ready to stop arguing about scope and start arguing about what the customer actually needs. Most of my engagements run for months, not days. We make calls together, draft OKRs together, prep for the hard exec conversation together.

Based in Melbourne. Working with product leaders across Australia, the US, and the UK.

Adi Soesan

Product coach.

I help product people and teams work in a way that's clear, intentional, and actually effective. If you're stepping into more responsibility, leading cross-functional work, or trying to bring product thinking into a place that wasn't built for it, that's where I come in.

My coaching sits at the intersection of three things. Product thinking. OKRs. Modern remote work. I focus on the real craft of product. Understanding the problem, making better decisions, creating alignment, and building small habits that keep teams moving.

I've worked fully remote for five years and coached for the last three. Much of that time was spent sailing full-time with my family. That shaped how I coach. Calm, reflective, honest, and practical about how work really happens.

I work through 1:1 coaching, team coaching, OKR coaching, facilitation, and hands-on workshops. All online, with travel when it makes sense. I also speak and run sessions on product thinking, modern remote work, and our sailing journey for organisations and conferences.

What we believe

A few rules we keep coming back to

Clarity over cleverness

If your team can't explain the strategy in one sentence, the strategy isn't real.

Evidence beats opinion

Ground decisions in what you've seen, not what sounded good in the meeting.

Progress over alignment

Endless alignment is a stalling tactic. Make a call, learn, adjust.

Simplicity is a discipline

Cut anything that isn't useful. That includes meetings, OKRs, and slide decks.

Companies we've worked with

A few of the teams that have invited us in

Some named in testimonials. Some anonymous by request. All are real engagements, with real outcomes, that the leaders are happy to talk to you about.

Want to talk?

Send us what you're working on. If we're the wrong fit, we'll tell you and point you somewhere useful. If we're right, we'll book in properly.

Get in touch