Templates we actually use with product teams.
These aren't off-the-shelf downloads. They're the templates we use inside real coaching engagements, refined over years of strategy work, OKR rollouts, and discovery programs.
Use them as a starting point, not a rulebook. The point is the conversation they force, not the boxes they fill. We'll keep adding to this page as new tools come out of our coaching and hands-on work.
Product strategy template
A one-page strategy template covering vision, customer, framing, objectives, action plan, and the questions you have to answer. Built to force the conversation, not survive it.
Open the template → Planning and deliverySimple release plan
A one-page template to help teams align before a release by answering the questions that actually matter. Clarifies the problem, who it's for, how success will be measured, what's being released, and how you plan to launch.
Open the template →More templates inside the ScaleUp Product Model Program.
Members get the full library of discovery scripts, strategy docs, OKR examples, and operating-model templates we've built over years of engagements. Plus the context for when each one matters, and the coaching to use it well. Templates on their own don't change much. The conversation around them does.
See what's includedTell us what you're trying to solve and we'll point you at the right template, plus a short note on how to use it.
Get in touchWant help running one of these?
Most teams get more out of these templates with a coach in the room for the first pass. Tell us what you're working on and we'll see if it's a fit.
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