A product strategy that fits on a page.
Most product strategies are decks. Long, padded, written for the audience, not the team. This template is the opposite. One page. Six sections. Built to force the conversation, not survive it.
It's the conversation and decisions you make that count. The worst possible strategy is one written in isolation. Use this template with your leadership team, not for them.
Watch: Write your product strategy in 6 steps.
The six sections
- 01 Product vision
A tangible picture of the desired end state, five to ten years out.
- 02 Customer
Target personas, jobs to be done, customer journey friction, and evidence gaps.
- 03 Strategic framing
Strategic diagnosis, committed opportunity spaces, differentiation hypothesis, product principles, and pricing.
- 04 Objectives and success metrics
North-star metric, learning objectives, health metrics, and annual objectives and key results.
- 05 Action plan
Discovery approach sequenced as Now, Next, Later. Change management and the capability needed.
- 06 FAQ
The tough questions, the objections, and the risks.
Any strategy worth its name addresses all four.
- Usability risk
Will it be seamless for people to use?
- Value risk
Will customers buy it with their time, money, and reputation?
- Feasibility risk
Can we build it with the skills, time, and technology we have?
- Viability risk
Does the solution work for our business?
Ready to use it?
Copy the Google Doc and run it with your leadership team. No sign-up. No email. If you want a coach in the room for the first pass, get in touch.