01
Build a strategy your teams believe in
Most teams don't lack ideas. They lack focus. We help you build a shared product strategy, tied to measurable goals through OKRs, so your team knows where you're headed and why it matters.
Product coaching for senior leaders
Most teams don't lack ideas. They lack focus.
When the strategy is vague, the roadmap turns into a dumping ground. Everyone's busy. Nobody's confident they're working on the right thing. We help product leaders fix that, with sharper strategy, real discovery, and OKRs your team will actually use.
Trusted by product teams at Domino's, Scalapay, ELMO, HROnboard, MLC Life, tikpay, and SelfWealth.
What we help with
Five things that quietly break product teams
Most of the work we do sits in these five areas. None of them are exotic. All of them get ignored until they hurt.
02
Make discovery part of the job
If discovery only happens when there's time, it never happens. We show your teams how to make it a habit, exploring problems and testing assumptions before writing a line of code.
03
Ship outcomes, not features
Too many teams work hard to deliver something, then move on without knowing if it worked. We shift the mindset from delivery to outcomes, so teams stay accountable to real results.
04
Turn your PMs into real product leaders
It's easy for PMs to get stuck running meetings and managing backlogs. We coach them to set direction, influence without authority, and drive product thinking across the business.
05
Make releases boring again
Releases shouldn't feel like a mini-crisis every time. We help teams ship smaller, more often, and with confidence, so quality goes up and the stress goes away.
Outcomes, not promises
Numbers from real engagements.
Each of these is a named client, on the record. Click any of them for the full story behind the number.
33%
global sales growth in one quarter
Domino's →
$1Bn
valuation reached during the OKR rollout
Scalapay →
$15M
acquisition after three months of POM work
HROnboard →
160
people working with OKRs in six weeks
ELMO Cloud HR →
60%
reduction in Finance end-of-month activities
MLC Life Insurance →
44.8%
fewer support emails in a single quarter
NREMT →
What product leaders say
Results, in their words
These are people we've worked with. They run product at companies you've heard of. Read what changed.
“Working with Product Coach has been nothing short of transformative for Domino's. Having worked with a few different OKR companies, Product Coach was an absolute standout.”
Matt Kershaw
Global Head of People Development, Domino's
“Adi has been instrumental in my personal and professional growth and the successful development of our new Product team at Inteleos.”
Hannah Simmons
Director of Product, Inteleos
“Working with the Product Coach team was an absolute delight. They have saved us countless hours through effective delivery and operational practices which are strategically aligned. Our people are more outcome and customer-focused and had fun in the process.”
Jarrod Ellery
Chief Operating Officer, MLC Life Insurance
“Within a couple of weeks of starting with Product Coach, everybody had meaningful OKRs. I'm not just talking about teams having set their OKRs. I'm talking about living and breathing them.”
Simone Mancini
Chief Executive Officer, Scalapay
“Within only 3 months we found we had turbo charged our product delivery, increased customer impact and were working better together to realise our vision.”
Peter Forbes
Founder and CEO, HROnboard
“Within six weeks we had 160 people working with OKRs. The value created was incredible. When factoring in the actual benefits behind what Product Coach had done, we'd seen seven figures worth of value created.”
Monica Watt
Chief Human Resources Officer, ELMO Cloud HR and Payroll
Who we are
Two coaches. Different angles. Same craft.
We've spent our careers inside product teams, not on the sideline. Heads of product, operators pushing for change, coaches helping someone else do it.
Tim Newbold
Founder, product coach
Based in Melbourne
I coach CPOs, heads of product, and senior PMs on strategy, OKRs, discovery, and the Product Operating Model. Most engagements run for months, not days. I work with leaders across Australia, the US, and the UK.
Adi Soesan
Product coach
Based in Spain
I help product people and teams work in a way that's clear, intentional, and effective. My coaching sits at the intersection of product thinking, OKRs, and modern remote work. 1:1 coaching, team coaching, facilitation, and workshops, all online.
How this usually goes
You're not buying a course. You're getting a partner.
Most product transformation work fails because someone hands you a framework and disappears. That's not this.
We work with you and your leaders over months, not days. We make calls together, draft OKRs together, prep for the hard exec conversation together. By the end, your team owns the change. You don't need us anymore. That's the goal.
See what's included- Fortnightly coaching
Real one-on-one or small group sessions with someone who has led product, not read about it. On-demand support when something blows up between sessions.
- Modern product training
Short, sharp training built around the Product Operating Model, not legacy project thinking. Plus a live monthly session to go deeper.
- A tailored transformation plan
We work out what to change, when, and how to bring people with you. No copy-paste roadmaps.
- Templates and guides
Discovery scripts, strategy docs, OKR examples that actually work. Use what fits, ignore the rest.
- A community of peers
A private network of heads of product, founders, and senior PMs going through the same things you are.
Ready to focus your product team?
Tell us what's getting in your way. We'll talk for thirty minutes, see if it's a fit, and you'll leave the call with at least one thing worth trying.
Book a chat